The Turtle Method – Be The Turtle!

Slow and steady wins the race!

If you have ever heard me yap on a Monday night T3 seminar or during the week at Traffic Exchange Live, you will know how much I love this saying. It comes from the ‘Turtle and the Rabbit’ story where they are both at a race and even though the hare was so much faster than the turtle, the turtle ended up winning because while the rabbit ran quicker, he did not have the endurance to win…Meanwhile, our friend the turtle, kept it slow and steady…

You see, we can take that children’s story and related it directly to our online business. If you look at the image above, you will see what I call ‘The Turtle Method’ of building a business. There are no peaks and valleys. No roller coaster rides. It’s a slow, steady and constantly growing business model. It takes time, but wow, what a pay off!

This is how so many people make it in online business and how so many people fail. We are ‘in love’ with program launches, hyped releases and the lure of quick riches. We tend to forget that when you grow your business SLOWLY and take your time, you will be seeing big results in the long run, not just quick gains (that always end up crashing).

But it’s hard. It’s not sexy and my goodness the last thing people want to hear is that it will take them years to build an online business. But I can guarantee you this, you follow the slow and steady approach, The Turtle Method, you will have a solid residual income, month after month and be able to build a real sustainable online business.

Be the Turtle! Don’t fall for quick money schemes and promises of instant riches. Take your time, slowly grow your business and you will beat every rabbit out there!

Tagged with: affiliate marketing • be the turtle • brand your name • branding • building downlines • free online advertising • increases conversion • internet marketing • internet marketing budget • online business • online marketing • online promotion • te live • the turtle method • traffic exchange community • traffic exchange live • turtle method

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The Most Important Thing

This industry goes through some changes and has for the past decade but nothing has made more changes in the way we do business than the social surfing environment. No secret, I’m a big believer in this method and it all comes down to a primal human instinct, the desire to be part of a community or group.

We are social creatures by nature and the more we interact with like minded people, the closer we become. It’s a wonderful thing and can explain all the popularity of ‘team surfing’ and team business models. I like to analyze the trends in the traffic exchange industry and something has been very clear since the popularity of social surfing and that is the people who CARE the most, are ‘winning’ the most.

It’s funny you know. I’m reading about traffic exchange owners hiring ‘admins’ to take care of their members and take care of their site and I kind of chuckle because it’s really this simple. Caring for your business and your members should not be something you outsource. Now I’m not talking about support staff, I’m talking about actually sleeves being rolled up and interacting and talking with the members (not just emailing them every day with a surf promo)….

What I’d love to see is more focus being put on the owner / surfer relationship but what surprises me is how small a number of owners actually WANT and look forward to spend time with their members. All we want to do in TimTech is be around people at seminars and in surf chat. We are just giving into our human instinct and wanting to be a part of a community.

It’s a VERY rewarding experience and I highly suggest that if you are an owner…You get in touch with your members and be a part of their experience online. And if you are a surfer, say hi to the other surfers in the social surfing chats and get ready to experience some of the most effective ways to ‘build’ your brand online.

Care a little bit more than the next person or business and you will be rewarded! Maybe not right away but again….Tim and I started TE Live about a year and a half ago. We made a decision to CARE about the community and be around people each and every day, no matter what. Now it’s part of our brand and something that is paying BIG dividends…All because we WANTED to be a part of our community and be around like minded people.

Caring….Awesome sauce indeed!

Tagged with: advertising online • affiliate marketing • best traffic exchanges • brand your name • branding • building downlines • personal branding • social browsing • social networking • social networking sites • social surfing • social surfing secrets

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Member Retention Is Awesome

This week we’ve really been pounding home two messages at TE Live and that has been the power of an ‘ever green’ affiliate plan and member retention. They almost go hand and hand so I decided…Hey what a good time for a video…

What are your comments and thoughts on this? How do we get people to look at long term results, rather than short term gains? How do we tell people it might cost them 50 to 100 bucks a month and they may not see a profit for a year? What are your ideas?

Oh yeah, I’m picking someone who comments today on this topic, and sending them a little gift =)

Tagged with: advertising online • affiliate marketing • auto responder service • aweber • downline builder • email promotion • member retention • online advertising • online business • online marketing • relationship building • surfing community

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Put Your Customers First? Some ‘Get It’…

So I had quite the experience last night in my ever evolving adventures in the cell phone market. It’s one of those lessons you learn offline that you really can translate into a HUGE lesson for online business. Anyways, here’s my video rant…Enjoy it!

Please post your comments below and share your experiences with companies that treated you like a human being and others that treated you as a number…I can’t wait to read your comments!

Tagged with: apple • blackberry • blackberry bold • customer service • iphone • people before profits • rogers • treating customers right • wireless wave

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ListBuilding Sucks…

Did that grab your attention? LOL Before I’m cussed out for being a slime ball and drama queen, let me get my disclaimer out there right now…I like list building. I think it’s a great way for all online business people to get a start and if you build your list properly, it can be the best asset you will ever have in your time online…

HOWEVER!

There is something even more important to list building, that is very much alive and well in this industry and that is relationship building. Sorry folks, no easy button answer for this one, you need to roll up your sleeves, get dirty and actually CARE about the people on your list.

Gone is the time of firing off emails constantly with the latest greatest. People are fed up! They want to be treated with respect and not like just another name on a list. That’s why ‘old school’ marketers are having such a hard time adapting to the new social rules in business. They come from the school of ‘hands off marketing’ where they just load up their auto responder and fire away at you.

It just doesn’t work anymore because relationship building > list building!

Think about how powerful your list would be though, if you treated it with respect and actually KNEW the people you were emailing. Take for example the latest (and very rare) promotion we did for List Surfing, we are leading the JV contest and to be honest we ‘know’ most of the people we have referred. We have relationships with them and they know they can contact us whenever they want.

It’s the new model and while a lot of ‘hands off’ marketers will tell you it’s too much effort and too much work. Well the results speak for themselves. Put relationships above EVERYTHING else in this business. Get to know your referrals, your customers and your circle. You may not see the dividends right away but here’s a little story…

Tim and me started TE Live about a year and a half ago. We knew, there would not be any immediate ‘income’ from us showing up, every day and interacting with our community. Looking back, it was the best investment in time we ever made. Because we put people before profits. No list, no sales, just building relationships one person at a time.

Very powerful business model when you put people first! Yes, I’m a fan of list building, but without a relationship with that list, it sucks…

Tagged with: affiliate marketing • auto responder • auto responder service • downline builder • free promotion tools • free traffic exchanges • free traffic generation • list builder • list building • relationship building • surfing results • traffic exchange live • viral list building

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